I didn't set out to build software. I built a head spa.
Zelene started as one location and a simple belief: a calm, high-quality head spa is something people come back for. They did. So I assumed the hard part of business was getting customers.
I was wrong. The hard part started after we grew. As Zelene expanded toward six locations, operations became the real boss. The standards in my head didn't automatically live in everyone else's. Same brand, different experience across town.
Behind the scenes we ran a growing business on paper checklists, SOPs lost in Google Drive, tasks scattered in group chats, and manager dependency. Accountability got fuzzy. I couldn't tell which location was truly performing and which one just felt busy.
So I started building internal tools to fix it — one source of truth, checklists that actually got completed, clear ownership, numbers I could finally see. The business stopped depending on memory and started depending on systems. That foundation became iSpanify.
